The year is about to end, and the Year of the Rabbit now beckons to us. With a few days left for planning dinners and reunions, getting Chinese New Year catering services is thus a major concern these days. For sure, this course is more expensive compared to home cooking, for example. But the advantages far outweigh the additional expenses – in availing CNY catering, caterer companies take the heavy tasks out of your hands, and you can now concentrate on more important aspects of the occasion. The host is thus more free to entertain and celebrate with the guests.

In choosing catering services, people may also want to have Chinese New Year food delivery catering. The venue doesn t have to be the traditional restaurant everyone is going to – stylish and classy though it may be, it may be a bit cold to hold a family reunion. There is no need to celebrate the CNY in an unfriendly and unfamiliar atmosphere. Instead, you can have the dinner at your home, or at your family s favorite place that s full of memories of long-standing family traditions. You can have your CNY food catering buffet for your special gathering.

Chinese New Year Caterer 2011

If you are entertaining a sizable group, it would be better to look for the services of Chinese New Year catering. Singapore reunion dinners will be a memorable event if this task is left to professionals. This way, you and your family can concentrate on the essential meaning of the celebrations – to welcome a new year of happiness, wealth, and longevity.

Lunar New Year Catering, Caterer 2011

It doesn t have to be a problem to get on with your reunion plans for 2011. Leave all your worries behind in the past year; welcome this new year with fresh hope instead. You don t need to get too hung up about all the meticulous details of planning and decorating. This job is best taken care of by professionals.

Remember that the CNY is the biggest event of the year caterers may therefore be fully booked this time of year. Get ahead of the rush, plan ahead. Make your booking early, weeks before the event. Aside from making sure that you got to have your catering on your preferred date and venue, booking early is also a great way to get discounts and promos. Catering companies usually offer menu sets just for this occasion, so it is best to get your booking done long before the New Year rush.

There s no need to worry now in hosting a CNY celebration. Congratulations and may you and your loved ones be prosperous!

by MikeSchinkel

7 Reasons to Use Email Marketing

There are so many businesses that fear the unknown and are frightened of starting email marketing.  Although many are still hesitant to move away from their tried-and-true snail-mail methods, others are rapidly discovering that email marketing is one of the most effective means of generating sales.
When Shop.org surveyed retailers for its State of Retailing Online 2009 report, it found that email was the most-mentioned successful tactic overall.

The Ad Effectiveness Survey commissioned by Forbes Media in February/March 2009 placed email marketing second only to search engine optimization for generating conversions.

And research conducted in 2009 by the Direct Marketing Association (DMA) found that email outperforms all other forms of direct marketing. The bigger question, of course, is why? Of all the hundreds or even thousands of messages consumers are exposed to each day, why is email marketing so effective?

1.  Email Marketing Reaches Many!

It’s hard to find someone that doesn’t have at least one email address!  What this means for your business is that you can reach out to your entire customer and prospect base.

2.  Email Marketing Is Proactive!

Email marketing goes directly into your customer’s email inbox! They don’t have to search through a phone directory or newspaper to find your services!  With one click of a mouse, they can contact you directly to get a quote or more information about your services!

3. Email Marketing is Targeted

Most forms of advertising are based on the idea that if you hit thousands of people with your message, even though it may mean nothing to most of them, a few are likely to respond.

Email marketing is based on the idea of sending the right message directly to the right people based on their preferences, local market conditions, and other factors.

You can build a master list and then segment it by geographic location, marital status, gender, age, income, time of year, etc. Doing so eliminates a lot of the guesswork that makes other forms of marketing so inefficient.

4. Email Marketing Provides Data

Companies like Digital Street (an online marketing agency in Austin, that I’ve been following), http://www.digitalstreetinc.com/, provide you with reports to show which emails or messages went through and which didn’t, so you can improve your next campaign.  You are able to run split tests, sending one offer or message to half your list and a different one to the other half, so you can get a better feel for what your customers want and what your prospects buy from you!

5. Email Marketing Allows You to Engage

It’s nice to get the immediate reaction from a customer who sees your ad just before going shopping. But your real goal is to build a relationship with a broader base of prospects so they think of you whenever it’s time to hit the stores.

Email marketing allows you to do that by bringing them shopping tips, updates on trends, seasonal items, and special loyalty-program deals on a regular basis. It’s a great way to engage them—and keep them engaged.

6. Email Marketing is Less Intrusive

Unlike telemarketing calls, email marketing doesn’t interrupt a prior activity to deliver a message. Opening email is the activity your customers and prospects are engaged in when they see your message. If you’ve done a good job of building that relationship, they’ll look forward to seeing what you have to say.

7. Email Marketing Works

According to the DMA’s (Direct Marketing Association) research, email marketing generated a return on investment (ROI) of .62 for every dollar spent on it in 2009. You’re unlikely to find that kind of ROI from any other form of marketing or advertising—the best reason of all to launch an email-marketing campaign.

When done correctly, email marketing allows you to become (and remain) visible to your customers and prospects with highly targeted messages at a minimal cost, all while delivering outstanding, measurable results that will ripple far beyond your pond of current customers.

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