by willem velthoven

How to Do Keyword Research – Importance of Keyword Research

How to do keyword research
If you are into article marketing, blogging, SEO, PPC advertising or other forms of internet marketing with the sole purpose of driving unlimited traffic to your website you can’t succeed without doing a thorough keyword research. One of the important of keyword research is that with a proper keyword your site would be crawled by search engines and in return you receive tons of traffic from them

How to do keyword research
Step 1
The first step to take before you do your keyword research is to come up with a niche. You need a niche to perform a keyword research. Once you have selected the niche of your choice, you can then proceed to the next step.

Step 2
After you have come up with a niche you should get a keyword research tool. Getting a paid keyword tool will give you value for your money. With a keyword research tool, you will be able to find what people are searching for in that niche of yours.

Step 3
You can either buy a keyword research tool or you can use a free one. But be aware that you will be able to get better results with a paid tool. If your option is to use a free keyword research tool, then you can go for Google AdWords suggestion tool but if you want to get value for your search, you can as well get keyword elite.

The benefits of getting a paid tool are:
-    you will be able to analyze your competitors campaign
-    you will be able to find hot keywords with less competition
-    you will find long tail keywords etc

Step 4
After you have bought a keyword research tool, type the word of your niche and search. After some minutes you would find the keyword pertaining to the niche of your choice. Copy the keyword and paste it into notepad. In order to analyze competition, you can search them at google in quotes. Keywords that return less than 100,000 results are easier to rank for at the first page of google. Also consider including long tail keywords to the niche of your choice.

In order to begin you keyword research you should get micro niche finder. It is one of the best tools which you can use to uncover hidden hot niches.

Micro Niche Finder is one of the best keyword research tool you can use to tap into hot niches with less competition. It is a tool every internet marketer should have. You can find more about it by visiting http://modospot.com/review/micronichefinder.html

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by Search Engine People Blog

The Link Building Constellation- Mapping The Ideal Profile Of A Link Building Campaign

The link building constellation maps the ideal link profile of a website for a link building SEO campaign. Covering the main sources of links which make up a typical campaign, the graph shows where each fits in the ‘link constellation’ and the sort of proportional quantity each should be sourced in.

The diagram is based on the makeup of some of the most successful SEO link building campaigns I have run and although its far fom an exact science following this visualisation as a guide will, I believe, result in the most successful possible link campaign for improving PageRank and keyword ranking.

The diagram breaks the link profile of the website down into 6 main categories, 5 of which are built up in the link campaign, the 6th ‘Organic links’ are those links gained naturally through the increased preveliance of the website and the creation of quality content.

1. Internal satellites- 10% of total links

These are internal links and particularly links on sub domains. The suggested examples are subdommains of the main domain which stray from the main content of the site and therefore justify their own domain but are very much part of the main website such as blog.mainwebsite.com, affiliate.mainwebsite.com, jobs.mainwebsite.com- each of these has the same or similar top level navigation as the mainsite and links back to the mainwebsite.com homepage.

2. External satellites- 10% of total links

External ‘satellite’ links are links which come from content created on external domains but operated with full editorial control by the mainwebsite (or the link builders). This mostly refers to external blogs, microsites and community portals setup by the optimisers usually for the sole purpose of creating new quality links to the main website.

3. Quality links- 25% of total links

These are the links built usually entirely by the link building campaign on quality, relevant websites. Gaining these links will involve approaching the relevant websites and getting a link put somewhere on their site either by asking, adding to their content (i.e. comments on blogs) or most commonly link baiting with article distribution.

4. Free links- 15% of total links

This is the old school of link building but is still a very important part of creating total link volume. The link profiles of some of the most successful SEO link building campaigns are based massively on free link building alone but this is increasingly becoming a difficult area of utilise to maximum effect. Free directory submission is the most common type of free link building but social media distribution of site content through RSS and tagging is a more modern spin on free link generation.

5. Paid links- 10% of total links

I debated wither this should be included but ultimately accepted that somewhere in any large scale link building campaign paid links would be used to increase total link volume, target some quality relevant sites and also build up link numbers from some high PR (PageRank) sites.

6. Organic links- 25% of total links

I strongly believe that no successful link building program is complete without a substaintial contibution from sites which are not sourced for links as part of the SEO campaign but whom choose to link of their own accord based on the quality of content on the main website or the internal satellites. Adding a blog to the top level domain/ a subdomain of it is a great example of a way to instigate this natural linking process as people are far more likely to link to a corporate blog than a corporate site.

This part of the link profile is the icing on the cake and the realisation that the quality content production as part of the SEO campaign has been successful and the brand has achieved the neccesary exposure to attract attention from the online community. often this goal will only be reached with big brands and the support of offline marketing campaigns.