by Brett Stark

PPC Advertising for Small Businesses. is it Logical?

PPC Management for Small Businesses. Is it Logical?

PPC, or Pay Per Click Advertising is the number one way to increase the relevant traffic to your website. If you are interested in running a PPC Advertising Campaign there are a few things you should know and take into consideration before jumping right into it.

Do you have knowledge of PPC sources? Have you been wondering how to get your ads to appear on the searched on Google, Yahoo, Live and others? The sites you conduct your searches on, each sell their own version of PPC Advertising. Google is to date, the number one search engine providing over eighty percent of all online pay per click advertising. Googles program is called Adwords. Yahoo, MSN, and others have their own versions, each of which you can sign up for on their respective pages by searching for “online pay per click advertising”. This takes a small to medium amount of time to sign up and get your company ready to begin a campaign.

Do you know what keywords to use? Once you have signed up for a PPC Provider, you now need to start setting up which keywords you want your ads to appear for. This is NOT as simple as you may think. You can always put as many keywords in as you can think of, but remember that quantity is not equal to quality. You need to do extensive research on each keyword to find out:

Ø How much the keyword is searched for
Ø How often the keywords is used in an exact match
Ø Where geographically the keywords are searched
Ø What people do once they click a link relevant to the keyword

After researching your keywords you need to concentrate on writing your ads. This is the most important part of your campaign. You want your ads to stand out from the rest without blending in. Remember though, that your ads MUST be relevant to what you are trying to sell or you will be paying for clicks from people who don’t need your product or services. This is a major drawback from using too many irrelevant keywords.

Running the Campaign. Running a successful PPC Campaign requires DAILY maintenance. This is the part that most people disregard when attempting to run an advertising campaign. You need to constantly monitor:

Ø How many times each keyword is searched for
Ø How many times someone clicks on each keyword
Ø The % of each click per display (CTR, click through rate)
Ø How much you are paying for each click
Ø What place is your ad coming up? Top of first page? Pages 1-3?
Ø Would you get a better CTR by paying more per click, but using less keywords?

What I have discussed so far are just the basics of running a PPC Campaign. There are many more technical and detailed and very time intensive processes in running a very productive and cost efficient PPC Campaign. Can you run one by yourself? Yes. Is it worth it? Probably not. The problem here is that most PPC Management companies charge amounts ranging from 500 to 2000 a month, with setup fees ranging from 1000 to 4000 dollars, they are designed to work for large fortune 500 companies or companies with advertising budgets of tens of thousands of dollars a month. If you’re a company with an advertising budget of two, three, or four hundred dollars a month what should you do? Well, you can always use my tips written in this article and try it out for yourself, or you can search for the very few PPC Management companies that are certified by the Ad Providers like Google, MSN, Yahoo which also cater to small businesses.

If you don’t feel like searching around, we recommend using Versatility Marketing Group. Their information can be found at MyPPCManagement.com. Just a hint, their PPC Management plans have no setup fees and range between – 9 a month with plans in between. They built the company up with the small business and franchise clients in mind. Give them a call and you won’t be disappointed.

by Edgeworks Limited

Laser focus on your target audience with PPC Advertising

Offline advertising is growing by 7% per year, while internet advertising is speeding ahead with a 32% annual growth rate. Traditional media is losing its market share as companies increasingly move their ads to the online media, specifically in the paid search arena. Some time ago, Ford Motor Company moved 10% of its budget away from radio/TV to web advertising.

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Advertising in online media has some definite advantages over offline media in terms of cost, reach, interactivity, targeting the right markets and measuring responses. This is why internet advertising is now becoming hot property for marketers!
Of all advertising (telemarketing, magazine advertising, newspapers, radio, TV, banner ads, email marketing, etc.), PPC advertising provides the most qualified leads and is proven to have the highest sales conversion rate. This is because, unlike other forms of advertising, your ad is only displayed when your prospective customer is searching for your products or services. This is why nearly 40% of all online advertisements are now pay per click campaigns.
The trend of advertisements within the online medium is fast changing too. While search engine optimisation is becoming vital for making your website emerge above competition, pay per click advertising is providing a very cost effective means to reach your target audience.
According to The Kelsey Group and ConStat, Inc, small-business PPC advertisers currently allocate on average 23% of their total advertising budget to PPC activities. Of these, 54% expect to increase their PPC spending the next year. Paid search has undoubtedly become the hottest means of online advertising. 

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What is a PPC Ad

Pay per click campaigns (PPC) are defined as the guaranteed placement of a small “ad” on the search results page for a specific keyword or keywords. Your PPC ads are displayed when a user searches for your services/products. This means PPC ads are targeting those customers who are actively seeking your product/services.
No matter what your budget is, you only need to pay for the customers who click your link. PPC campaigns are suitable for all types of businesses.