by Oran Viriyincy

Link Building Strategies for Successful SEO

The term SEO (Search Engine Optimization) can be defined as the process of escalating the amount of visitors to a website by ranking high in the search engine rank page. Link building plays an important role in any website for getting higher search engine placements and good traffic. However, it is defined as the practice of obtaining links from external web sites to your own to enhance both direct referrals and search engine ranking as well.     

There are a number of links that can be built while doing online business; a few of them are explained below:   

One-Way link – One-way link building means that a website links to other websites but doesn’t get back links. Popularly known as non-reciprocal links, one-way links are much more difficult to get than traditional reciprocal links.  

Press Release links – Press release submission can be of great help if it is submitted in various directories and leading news sites in order to get natural back links from your articles.

Article links – This can be a distinguished way to get some good authority links from high profile sites. Individuals can write articles as much as they want and submit articles to gain quality traffic. Quality content also helps to increase the visitors.  

Reciprocal link – Reciprocal link building is another widely used strategy of link building. The process of link building is performed by exchanging links based on some agreement between two trusted websites who share the same business interest with a plan of raising website traffic and link popularity.

The Advantages of Link Building

Links Create Direct Traffic – One of the most popular ways of finding a new website is to click on a link. Generally, users follow links that trusted website recommends for valuable and relevant information. Hence, link building creates direct traffic to your website.  

Links Build User Trust in You – Link building also increases the level of trust in what you say or what you offer. Blog readers have a certain ‘trust’ in the author as it creates this same link-trust factor.

Links Build Search Engine Trust in Your Site – For determining websites’ ranking, link building plays a vital role as major search engines consider it to be a great factor. It is also obvious that if you have many links pointing to your site from other sites, your content must contain quality and important information.

Link Building Advertising is Less Expensive – Advertising through Web is quite expensive. A number of link building programs are free, but there are many paid programs available to grow your traffic. You will need to stick to a site for about a few weeks to see great results.

by toprankonlinemarketing

Link Building Without Quality: is it Really Help?

You can have best technique but if you do not know how to implement and where, will it really help you to grow your business? Link building is touted as one of the most valuable technique in online marketing. So if you are passionate about link building, you can get number of options- whether request for it, buy it or earn it by writing good content etc.

Quantity matters the most, is the biggest misconception floating around in regard to link building. What does quantity mean here? As all major search engines put major emphasis on link popularity in their ranking algorithm, people overlook at quality parameters and frequently start spreading links over number of sites without quality, in which all popularity is based on chance.

Wrong message on the wrong place can decrease the popularity of your website. Indeed, what are the quality parameters and why it is important should be looked into.

Theme based Links – The links from the sites that have thematically relevant web pages can be more beneficial than non thematic.

No Free for all links – Never obtain links from Free For All (FFA) websites and link frames.

No follow attribute – The link page should not have the “rel=nofollow” attribute.

No SPAM – No spam should be used to supplicate links.

High quality link – In order to maintain high quality, links should be developed manually.

No more than hundred links - As a search engine can crawl only hundred links on a single page, always prefer to add links where the number of links on a page is less than hundred (including inbound and outbound links).

Links from one IP – Links from different websites on a same IP address should be avoided as it comes under link farming technique.

These quality parameters play a significant role in effective link building .Quality link building always get weight age over quantity link building as it garners relevant audiences to your website and reach your website to the apex of search engines. Quality link building can be naturally achieved by writing and posting good content over informative or thematic sites. However, if it is unique it will catch the eyes of visitors towards your link automatically. Putting an extra effort in link building could not increase popularity of your website, it needs effort with mind and this is why people with experience always prefer quality link building over quantity.

by Search Engine People Blog

The Link Building Constellation- Mapping The Ideal Profile Of A Link Building Campaign

The link building constellation maps the ideal link profile of a website for a link building SEO campaign. Covering the main sources of links which make up a typical campaign, the graph shows where each fits in the ‘link constellation’ and the sort of proportional quantity each should be sourced in.

The diagram is based on the makeup of some of the most successful SEO link building campaigns I have run and although its far fom an exact science following this visualisation as a guide will, I believe, result in the most successful possible link campaign for improving PageRank and keyword ranking.

The diagram breaks the link profile of the website down into 6 main categories, 5 of which are built up in the link campaign, the 6th ‘Organic links’ are those links gained naturally through the increased preveliance of the website and the creation of quality content.

1. Internal satellites- 10% of total links

These are internal links and particularly links on sub domains. The suggested examples are subdommains of the main domain which stray from the main content of the site and therefore justify their own domain but are very much part of the main website such as blog.mainwebsite.com, affiliate.mainwebsite.com, jobs.mainwebsite.com- each of these has the same or similar top level navigation as the mainsite and links back to the mainwebsite.com homepage.

2. External satellites- 10% of total links

External ‘satellite’ links are links which come from content created on external domains but operated with full editorial control by the mainwebsite (or the link builders). This mostly refers to external blogs, microsites and community portals setup by the optimisers usually for the sole purpose of creating new quality links to the main website.

3. Quality links- 25% of total links

These are the links built usually entirely by the link building campaign on quality, relevant websites. Gaining these links will involve approaching the relevant websites and getting a link put somewhere on their site either by asking, adding to their content (i.e. comments on blogs) or most commonly link baiting with article distribution.

4. Free links- 15% of total links

This is the old school of link building but is still a very important part of creating total link volume. The link profiles of some of the most successful SEO link building campaigns are based massively on free link building alone but this is increasingly becoming a difficult area of utilise to maximum effect. Free directory submission is the most common type of free link building but social media distribution of site content through RSS and tagging is a more modern spin on free link generation.

5. Paid links- 10% of total links

I debated wither this should be included but ultimately accepted that somewhere in any large scale link building campaign paid links would be used to increase total link volume, target some quality relevant sites and also build up link numbers from some high PR (PageRank) sites.

6. Organic links- 25% of total links

I strongly believe that no successful link building program is complete without a substaintial contibution from sites which are not sourced for links as part of the SEO campaign but whom choose to link of their own accord based on the quality of content on the main website or the internal satellites. Adding a blog to the top level domain/ a subdomain of it is a great example of a way to instigate this natural linking process as people are far more likely to link to a corporate blog than a corporate site.

This part of the link profile is the icing on the cake and the realisation that the quality content production as part of the SEO campaign has been successful and the brand has achieved the neccesary exposure to attract attention from the online community. often this goal will only be reached with big brands and the support of offline marketing campaigns.

by jvree

Top Reasons To Hire A Link Building Company

Link building has never been on the website owner’s list of favorite things to do. It is time-consuming, but then again, a website never gets to the top of search engine results without any links to it

What does a website owner do if he is not fond of doing it himself? Hire a link building company to do the link building. Outsourcing your link building may cost a lot of dollars, but there are reasons that tip the balance in favor of outsourcing.

Link Building Takes Time

If you don’t have the time for link building, chances are, you’ll never have other websites linking to you, unless if other website owners find you first.

It Takes Strategy

Don’t think that it only takes an email to get other website owners to link to you. The reason why link building takes time is because most website owners or web masters do not respond on the first try, or even on the second.

Keep in mind, there are so many other websites trying to get as many links as they can. This floods the webmaster’s inbox. It definitely takes a strategy and a bit of creative thinking to get webmasters to notice you and make it impossible for them to refuse your request for a link.

Link-building companies make your life easier because they’ve been at it long enough how to get the intended results right away.

It Can Be Frustrating

When you try link building, you are trying to sell your site to other website owners, which is not an easy thing to do if you are a new website.

Expect website owners to reject your sales pitch on the first attempt (sales is a field of rejection). This makes it very worth it to outsource link building; link building companies are used to the cycle of contacting webmasters or website owners, making a follow-up, and facing rejection.

Important In Search Engines

The triumvirates of Google, Yahoo! and MSN have factored in link popularity and link quality in their search engine algorithms. Thus, your website will not rank if you don’t have any links to your site.

Link popularity is measured according to the number of inbound links to your website. Link quality, on the other hand, evaluates the quality of the links. Link building companies can get you those quality links since, in all likelihood, they already have a database of the websites related to your own.

In choosing a website, check out their link building strategies, whether they really take the time to find the best sites that are related to your website or just generally harvest and link. There’s a very good reason for this.

Google once penalized websites that scooped 200 to 300 sites in one month. Some websites even disappeared from Google’s index altogether due to a dampening filter. The overdone link building efforts were though to be the link-building version of spamming. Other content rich websites take one year to build 100 relevant links.

Related Link Building Articles

by kevin (iapetus)

Top Reasons To Hire A Link Building Company

Link building has never been on the website owner’s list of favorite things to do. It is time-consuming, but then again, a website never gets to the top of search engine results without any links to it

What does a website owner do if he is not fond of doing it himself? Hire a link building company to do the link building. Outsourcing your link building may cost a lot of dollars, but there are reasons that tip the balance in favor of outsourcing.

Link Building Takes Time

If you don’t have the time for link building, chances are, you’ll never have other websites linking to you, unless if other website owners find you first.

It Takes Strategy

Don’t think that it only takes an email to get other website owners to link to you. The reason why link building takes time is because most website owners or web masters do not respond on the first try, or even on the second.

Keep in mind, there are so many other websites trying to get as many links as they can. This floods the webmaster’s inbox. It definitely takes a strategy and a bit of creative thinking to get webmasters to notice you and make it impossible for them to refuse your request for a link.

Link-building companies make your life easier because they’ve been at it long enough how to get the intended results right away.

It Can Be Frustrating

When you try link building, you are trying to sell your site to other website owners, which is not an easy thing to do if you are a new website.

Expect website owners to reject your sales pitch on the first attempt (sales is a field of rejection). This makes it very worth it to outsource link building; link building companies are used to the cycle of contacting webmasters or website owners, making a follow-up, and facing rejection.

Important In Search Engines

The triumvirates of Google, Yahoo! and MSN have factored in link popularity and link quality in their search engine algorithms. Thus, your website will not rank if you don’t have any links to your site.

Link popularity is measured according to the number of inbound links to your website. Link quality, on the other hand, evaluates the quality of the links. Link building companies can get you those quality links since, in all likelihood, they already have a database of the websites related to your own.

In choosing a website, check out their link building strategies, whether they really take the time to find the best sites that are related to your website or just generally harvest and link. There’s a very good reason for this.

Google once penalized websites that scooped 200 to 300 sites in one month. Some websites even disappeared from Google’s index altogether due to a dampening filter. The overdone link building efforts were though to be the link-building version of spamming. Other content rich websites take one year to build 100 relevant links.

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