The Golden Standard In Link Building Services

The Golden Standard In Link Building Services

Avoid Google SEO Penalties: Which Link Building Services Are Gold?

When focusing your online marketing efforts on link building, it’s quality, not quantity that provides the strong foundation from which other links can be built. Link building services are like panning for gold. The prospector must know gold when he sees it (sites with a high amount of traffic in a related industry are a great start). The prospector must know where to look (starting with the DMOZ and Yahoo directory) and what to do with the raw nuggets he finds (Submit the website, get listed in the directory or email the webmaster) in order to make or request a valuable one-link that will catch the eye of search engines.

There are 3 parts to the gold standard of link building.

1. Link building services that deal in multiple reciprocal links are ‘fools’ gold. Most back links that you pay for have little or no value. There’s a myth among marketers that “more is better” but many back links can actually undermine your site’s ranking. Most people believe the following is true:

Buying back links is an easy and quick way to the top. It is expensive, but you will get a high Page Rank. You will not spend the many hours of dull link building work” – This is entirely false.

Firstly, Page Rank is an unreliable indicator of a pages value. If you are a PR1 then, in theory, aiming to link with sites that have a higher PR is wise, but it isn’t a one way path to the top. Google openly admits they ‘play’ with the data and it is ‘inaccurate’. Secondly, buying links is a big No! Google is quite rightly rejecting the practice of buying links to enhance your website. Google engineers monitor the top ranking sites for competitive keywords and if they slightly suspect link buying has been involved in your position, you can be penalised, even banned.

This, however, does not mean that you cannot buy the services that help create the most valuable links of all; one-way theme links.

What is a one-way theme link?

Theme equals ‘content’ which includes written content, video, audio anything that adds considerable value to the search results. One-way = your link embedded within quality content/information, then publishing on the web for the general public to access.

The pitfall is that many website owners get swept along with buying link building packages at the lowest price and this puts your website into an inescapable trap. The easier the link is to create, the lower the cost, the lower the cost the lower the value. Google isn’t going to make it easy for you to get links. They want to see you offer ‘value’ along with your links. Your website will probably get blacklisted by Google if you follow the cheapest option. The ‘fools gold’ of link building services is having many thousands of links originating from the same place or from worthless reciprocal link farms or from links created with other website that have no value in Google’s eyes. Google frowns on the practice of multiple back links pointing to a site from just one source. Particularly if the originating site has poor content value, loads of links and a low Page Rank. This is a characteristic failing of ‘link exchanges’ aka ‘Link Farms’ and their link building packages. Google spots these a mile away and will penalise their ranking. Reciprocal links are worthless now as a strategic move, however, tactically they still have their value, it’s better to have a reciprocal link with a high traffic site, then to have nothing at all. So simply linking up to a link exchange script is not only ineffective but also is damaging to your site, particularly if you don’t take the time to assess the value of each site before offering your link to a webmaster or blog owner.

2. Link building services that give you only ‘natural’ links are solid gold. What makes a good natural link may sounds obscure at first, but knowledge of your marketplace, in particular, your customer, helps identifying keywords to include on your website, also known as, on-page optimisation. They keywords provide considerable insight into this industry terminology and allow you to cater your content to the needs and desires of your market. To create the most valuable of links – theme link – involves using a combination of entertaining and informative copywriting (just like this) that solves and quenchers the target markets thirst for knowledge and integrating these keywords – this should be done for each page of your website. Only after that process is completed do you start building links to your website.

Sites that widely promote the trading of links should be avoided at all costs. Google looks for authentic, natural and organically developed back links. Sooner rather than later they will detect artificial links such as those that are openly traded. The obvious link trading networks are easy link partners for first-timers due to the structure of these networks they are wide open to discovery by Google engineers, once the engineers find these sites, they find you links as well, follow them and thus all parties involved are affected, even disqualified by Google.

3. Link building services that give you permanent back links are worth their weight in gold. Back links are critical to SEO and traffic generation. If you are going to invest into a one-way link building campaign, you must get a return on that investment. Steer well clear of subscription back links that take a monthly or quarterly fee for maintaining your ranking. Only ever pay for permanent one-way links. There is only one thing worse than not having a low search engine standing and that is losing your previously good search engine standing.

If you think that getting a solid gold link building service is just a matter of getting out your cheque book, think again. You need to make sure your website is optimised with the correct keywords, and then you embark on a one-way theme-link building campaign. That’s it! The fools gold links, reciprocal links and buying links, can seriously damage your websites marketing efforts. As with all things in life, it is more about quality rather than quantity that customers appreciate and Google rewards you for focusing on.

Anton Cox is senior project manager at World SEO. World SEO provides reliable link building services by offering several bespoke link building packages to website owners and SEO agencies wanting to enhance their web presence and win more visitors to their website.
Visit www.worldseo.co.uk to find out more about our link building services.


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Work From Home Opportunities Available Online

Work From Home Opportunities Available Online

One of the easiest things you can get into nowadays is making money online. Not only has it in really easy to make money online but there are tons of different ways you can make money as well as tons of different sites to help you make money. These sites offer informational tips as well as programs that you join, reviews and much more. There are several different sites that you can visit online for many different reasons as well. A few of the things you can do better work at home opportunities are providing services for people, freelancing, MLM or networking, or even other jobs you would normally take in the offline world such as secretary work, Web design work, legal work, and much more. So where do you go for all these sites? That’s what I’m going to tell you in this article! Here are some information about the above jobs, as well as some sites to visit:


Web design, Web hosting, Web development – If your the type of person that knows how to do these things or that offer these services online. You can visit many marketplaces online such as digital point, name pros, warrior forums, Craig’s list and many more you can easily create different packages for different people for different prices. People will come to you when they are looking for Web hosting for their websites Web design for there with templates or Web development for their new sites.


Back links And Article writing – These two services work hand in hand, you can write articles for people and include their back links with in the article. This works out well for you because a lot of people are looking for back links, but are also looking for good writers to promote their business companies or services.


Search Engine Optimization – This is a really good service to get into if you know how to do website optimization. People are willing to pay a pretty penny for search engine optimization, because a lot of people don’t know how to do this. This is a great opportunity take advantage of!


Search Engine Marketing – As with optimization, a lot of people don’t know how to market their websites, and become quite confused when it comes to promoting or advertising their websites. This is another great service to offer because people are always looking to hire someone for this kind of work. Some companies are just really busy with the actual work they provide, that they don’t have time to dilly dally with new marketing techniques. So they hire someone like you, to do it for them!


Content Writer – A lot of people are under the assumption that a content writer is the same as an article writer. But this isn’t true at all. People hire content writers to write blogs, posts, or information items such as brochures or pamphlets. A content writer usually gets paid per page per day. But there are several times that you will receive ongoing work, and will be asked to stay on for much longer than anticipated. All these service type jobs can be found on sites such as GetAFreelancer, Elance, or in other places like forum marketplaces, classified ads etc.


MLM or Network Marketing – I have never really gotten into network marketing I have heard that if you know how to sell, you can make an actual living at this. I’m a horrible salesperson thus the reason I stick to what I know. But if you get in with the right site online you could very well start making a residual income, which lets be honest, is what we all want! In MLM or Network marketing there is a HIGH chance you will have to pay a fee to join the site.


Professional positions – If you are a doctor, chef, lawyer, secretary or any other profession that involves a degree of some sort, you can find work online as well. Visit sites like GenuineJobs, MoneyMakingMommy, Craigslist, etc. There are ton s of people on site that are looking for someone with your expertise. GenuineJobs is my all time favorite job site. They have millions of jobs available, all are legit and you don’t have to pay fees for any of them. NEVER pay a fee for a job online. This is called a SCAM. Notice a job and a network marketing program, money making system, are different.


Of course there are many more services, businesses and programs you can either join online or start online so that you can start working from home! Its a good idea to take a look at all the different ops online. You can either follow in other peoples footsteps or you could even start your own unique idea. For me, working at home is one of the most idealistic ways to live. I have a huge advantage that other people have never experienced before in their life. I can leave work when I want. I can take lunch whenever I want. I can work when I want (pretty much, anyway). If I really wanted to I could leave for several hours on end. Now tell me, where you can you work in the real world, and be able to do this? Rephrase. Where can you work in the real world, and get paid and not get fired for behaving this way? I cant think of one single place!


Another really alluring thing about working at home? You don’t have your boss constantly looking over your shoulder, or that guy in the cube next to you making those annoying noises while he’s eating lunch! This sounds too good to be true right? Well its not. But its not all fun and games either. In my opinion it takes a very responsible individual to work from home. Remember, your not going to have your boss hovering over you anymore, your not going to feel the “heat” from your boss if your late from lunch, or if you missed a deadline. You are your own boss. And just because you can do what you want, doesn’t mean you should! Well not all the time anyway.. Good luck finding the perfect work at home job for you!

This author is a huge fan of FortunesMadeHere.com website where you can watch 1000s of money making techniques, tips and step by step educational videos from many marketers that made it to the top.

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